NCAA approves policy allowing athletes to profit off name, image, likeness

• The NCAA Division I recommended the change in policy on Monday.

The big picture: The interim policy will remain in place until new federal legislation is drafted or the NCAA creates new NIL rules.

• Athletes can profit off their personal brands in activities consistent with the law of the state where the school is located, the NCAA said. "College athletes who attend a school in a state without an NIL law can engage in this type of activity without violating NCAA rules related to name, image and likeness."
• All NIL activities should be reported to the athlete's school.
• The policy "preserves the commitment to avoid pay-for-play and improper inducements tied to choosing to attend a particular school. Those rules remain in effect," the NCAA said.

What they're saying: NCAA president Mark Emmert called the decision "an important day for college athletes."

• “With the variety of state laws adopted across the country, we will continue to work with Congress to develop a solution that will provide clarity on a national level," he said. "The current environment — both legal and legislative — prevents us from providing a more permanent solution and the level of detail student-athletes deserve."