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Chart: Which music genres are dominating streaming

New-age musical genres — like R&B and rap, Latin, and electronic/dance — continue to push music consumption towards digital channels, while genres that often cater to older audiences — like Christian/Gospel, Jazz, Rock and Classical — tend to still be consumed via physical albums, according to Nielsen's Music's Mid-Year 2019 report.

Reproduced from Nielsen; Note: Genres may not total 100% due to rounding; Chart: Axios Visuals

The big takeaway: Overall, streaming (both in audio and music video) is way up, and the total number of people actually paying to own albums is way down.

Other key takeaways:

  • Rap and R&B dominates charts when it comes to the overall consumption of music. 7 of the top 10 artists so far this year are rappers or hip-hop artists.
  • Consumption of music from artists facing scandals actually increased a lot. Michael Jackson's music saw an uptick in consumption following the release of HBO's damning "Finding Neverland" documentary. R. Kelly, who's been accused by multiple woman of rape, also saw a lift.
  • Vinyl continues its comeback: Vinyl record sales continue to climb this year, making vinyl the only type of physical album that's still growing in sales.

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