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U.S. smartphone data use will surpass fixed broadband use for the first time next year, according to PriceWaterhouseCoopers' latest Media and Entertainment outlook. By 2021, mobile data consumption is expected to eat up nearly 38% of all digital data consumption in the U.S., while fixed broadband will take up 27%, roughly 4 percentage points less than it does today.

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Data: PriceWaterhouseCoopers; Chart: Lazaro Gamio / Axios

Why it matters: As consumers spend more and more time on mobile, it's no surprise that mobile advertising will keep gobbling up the majority of digital spend. The consumption trend is also pushing media and entertainment companies to consider partnerships and mergers with wireless services in order to get programming in front of consumers where they spend most of their time — mobile devices. And the continued explosion in demand for mobile broadband is driving the development of new wireless technologies, such as 5G.

Mobile advertising continues to explode: By 2021, mobile is expected to account for 74.4% of all U.S. internet advertising, per PwC. That's a huge increase from even two years ago, when mobile accounted for just 34.7% of all digital advertising. Last year was the first year mobile advertising officially surpassed desktop for digital spending.

Go deeper

6 hours ago - Politics & Policy

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Kellyanne Conway addresses the 2020 Republican National Convention. Photo: Nicholas Kamm/AFP via Getty Images

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Why it matters: If there's a currency in this town, it's power, so we've asked several former Washington power brokers to share their best advice as a new administration and new Congress settle in.

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GOP holdouts press on with plans to crush Cheney

Screenshot of emails to a member of Congress from individuals who signed an Americans for Limited Government petition against Rep. Liz Cheney. Photo obtained by Axios

Pro-Trump holdouts in the House are forging ahead with an uphill campaign to oust Rep. Liz Cheney as head of the chamber's Republican caucus even though Minority Leader Kevin McCarthy told them to back down.

Why it matters: What happens next will be a test of McCarthy's party control and the sincerity of his opposition to the movement. Cheney (R-Wyo.) is seen as a potential leadership rival to the California Republican.

Democrats aim to punish House GOP for Capitol riot

Speaker Nancy Pelosi passes through a newly installed metal detector at the House floor entrance Thursday. Photo: Drew Angerer/Getty Images

House Democrats plan to take advantage of corporate efforts to cut funding for Republicans who opposed certifying the 2020 election results, with a plan to target vulnerable members in the pivotal 2022 midterms for their role in the Jan. 6 violence.

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