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Illustration: Aïda Amer/Axios

Flashy startup acquisitions with big price tags get all the media attention — as do their investors if they’re getting hefty returns from their venture capital gambles.

Yes, but: There’s a quiet world of tiny acquisitions for equally small businesses that rarely show up on the media radars, as entrepreneur and investor Andrew Gazdecki has witnessed with his marketplace MicroAcquire.

"I made it out of a personal pain," Gazdecki told me of his experiences both selling and acquiring companies.

  • The marketplace, which lets companies list themselves for sale without making their name public until they field buyer interest, debuted in January, but activity has notable picked up with the pandemic set in, says Gazdecki.
  • So far, 100 of these micro-startups — mostly in business software along with a couple of e-commerce businesses — have been acquired via the marketplace.
  • 56 of them had less than $100,000 in annualized recurring revenue, and the average multiple per company was 3.241x for top-line ARR.
  • The company has 25,000 buyers signed up and more than 150 startups listed for sale. 95% of startups are in the software-as-a-service category, about half are based abroad, and are usually four to five years old.
  • Nearly all are bootstrapped, and Gazdecki says that companies with VC or other outside financing have a tougher time selling.

Between the lines: "The main purpose that I see is usually an individual or small group looking to take over and run the startup," he says, though in some cases the founders do stick around post-acquisition for quite a while or are effectively acqui-hired.

Most recently, Gazdecki has teamed up with Betalist, a site for finding new startups, and introduced a paid premium tier that lets subscribers get early access to newly listed startups before they hit the main marketplace.

  • "The biggest complaint started to become that buyers would miss deals," says Gazdecki.
  • MicroAcquire isn't entirely unique — others like Flippa and Empire Flippers provide a similar marketplace.

The bottom line: This route is taken by many more companies than those that end up in big headlines.

Editor's note: The headline and story have been updated with the correct spelling of MicroAcquire.

Go deeper

Dan Primack, author of Pro Rata
Jan 4, 2021 - Economy & Business

2020 changed America's startup landscape

Illustration: Aïda Amer/Axios

Venture capitalists have been historically reluctant to invest in startups based too far from home, thus making it it easier for "good ideas" to get funded in the Bay Area or the Acela corridor than anywhere else. 2020 may have finally changed that dynamic.

Why it matters: This could create a virtuous cycle of economic opportunity in cities and regions that have been largely left out of America's tech boom.

Updated 33 mins ago - World

Mexican President López Obrador tests positive for coronavirus

Mexico's President Andrés Manuel López Obrador during a press conference at National Palace in Mexico City, Mexico, on Wednesday. Photo: Ismael Rosas/Eyepix Group/Barcroft Media via Getty Images

Mexican President Andrés Manuel López Obrador announced Sunday evening that he's tested positive for COVID-19.

Driving the news: López Obrador tweeted that he has mild symptoms and is receiving medical treatment. "As always, I am optimistic," he added. "We will all move forward."

49 mins ago - Politics & Policy

Sarah Huckabee Sanders to run for governor of Arkansas

Sarah Huckabee Sanders at FOX News' studios in New York City in 2019. Photo: Steven Ferdman/Getty Images

Former White House press secretary Sarah Huckabee Sanders will announce Monday that she's running for governor of Arkansas.

The big picture: Sanders was touted as a contender after it was announced she was leaving the Trump administration in June 2019. Then-President Trump tweeted he hoped she would run for governor, adding "she would be fantastic." Sanders is "seen as leader in the polls" in the Republican state, notes the Washington Post's Josh Dawsey, who first reported the news.

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