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Rubin at peace with Meerkat's 5 minutes of SXSW fame

Ben Rubin. Photo: Houseparty

Three years after his live video app Meerkat was all the rage at SXSW festival, Life on Air co-founder and CEO Ben Rubin can deal with its short-lived success (they later pivoted to Houseparty app). It was simply one of his company’s many steps in figuring out how to help people connect with each other and be present, he tells Axios.

Why it matters: While chatting with Axios at SXSW this weekend, Rubin discusses the current state of the social media market and problems facing companies. Many have been criticized for exploiting human psychology and having harmful effects on people’s mental health, something Facebook has begun to admit recently.