Former head of GM's Maven to lead Bolt Mobility
Julia Steyn is the new CEO of scooter company Bolt Mobility (Images courtesy of Bolt)
Julia Steyn, who ran GM's urban car-sharing service, Maven, until early this year, has been named CEO of Bolt Mobility, a Miami Beach-based electric scooter company co-founded by Olympic sprinter Usain Bolt.
Why it matters: Bolt's co-founders B. Sarah Haynes and Kamyar Kaviani will step aside as co-CEOs to make room for Steyn, whose urban mobility experience is expected to help the 1-year-old company improve and refine its business model. Renting scooters today, Bolt had intended to add a shared electric car to its lineup in 2020, but the company now says it has scrapped that plan.
"As cities continue to re-envision their transportation infrastructure to accommodate expansion, growing populations and increased congestion, micromobility solutions are even more vital," Steyn said in a statement.
The intrigue: The name of Steyn's new company is strikingly similar to the Chevrolet Bolt EV sold by her former employer.
Editor's note: This story was updated to reflect that the 2020 car project promoted on its website is no longer a priority.