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Facebook CEO Mark Zuckerberg. Photo: Noah Berger / AP

When Facebook's Mark Zuckerberg announced yesterday that he would turn over to Congress some 3,000 ads bought by Russian operatives during the 2016 election, and impose new rules for political ads, it was part of a campaign. But it's not some future "Zuck for president" campaign, a notion stoked by moves like the hiring of former Obama campaign manager David Plouffe as president of policy and advocacy at the Chan Zuckerberg Initiative, the Facebook founder and CEO's philanthropy.

Zuckerberg's candidate is Facebook, and its political base is in serious jeopardy:

  • 2017 is its election cycle, and Facebook is on the defensive as it tries to navigate a backlash against its unregulated platform, the most powerful web of connectivity and personal data the world has known.
  • Zuckerberg's national tour of real America started just after the Russians used Facebook to try to tip our presidential election.
  • The company launched micro-targeted campaigns to win over the media, with greater promises of monetization and collaboration.
  • Now, both parties are talking about greater scrutiny and regulation of Facebook. At the same time, lawmakers are demanding more transparency about what it knew and how much it made of Russia's fake news factories.
  • In the most specific Hill move so far, Democrats Sens. Amy Klobuchar (Minn.) and Mark Warner (Va.) yesterday circulated a "Dear Colleague letter," obtained by Axios, seeking co-sponsors for legislation that "would formalize, and expand, the transparency commitments Facebook has made."

Be smart: Although yesterday's concessions reflect the seriousness with which Facebook takes its D.C. problems (Zuckerberg made the announcement on his first day back from a month of paternity leave), Republicans tell me the company doesn't yet fully realize now "rabidly upset" many conservatives are.

  • Conservatives in Washington and around the country, famous for pushing back on government, plan to be increasingly vocal in arguing that self-regulation isn't working with the tech giants.

Go deeper: Axios CEO Jim VandeHei, in his leadership principles, "The Axios Way": "Think of your brand as a political candidate. You need to be hyper-aware of how you're seen by your core constituencies (employees and customers) and by the broader public."

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Go deeper

Updated 25 mins ago - Economy & Business

The next worker fight: Time off for Juneteenth

Illustration: Annelise Capossela/Axios

Who gets paid time off to celebrate Juneteenth in the years to come will be uneven and complicated, if history is any guide.

Why it matters: Corporate America hasn't grappled with a new federal holiday since Martin Luther King Jr. Day was authorized almost 40 years ago. How they responded took years to evolve.

25 mins ago - World

UN assembly condemns Myanmar military coup

Protesters make the three-finger salute as they take part in a flash mob demonstration against the military coup. Photo: AFP via Getty Images

The UN General Assembly on Friday condemned Myanmar's military coup and called for an arms embargo against the country, AP reports.

Why it matters: The rare move demonstrates widespread global opposition to Myanmar's military junta, which overthrew the country's democratically elected government and seized power on Feb. 1.

Pakistan PM will "absolutely not" allow CIA to use bases for Afghanistan operations

Pakistan will "absolutely not" allow the U.S. Central Intelligence Agency to use bases on its soil for cross-border counterterrorism missions after American forces withdraw from Afghanistan, Prime Minister Imran Khan tells "Axios on HBO" in a wide-ranging interview airing Sunday at 6 pm ET.

Why it matters: The quality of counterterrorism and intelligence capabilities in Afghanistan is a critical question facing the Biden administration as U.S. forces move closer to total withdrawal by Sept. 11.

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