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Ina Fried Mar 21, 2017
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March Madness gives sports tech startup its shot

While most eyes are on the NCAA bracket, those interested in the latest in sports technology would be wise to check out this week's NAIA basketball tournament taking place in Kansas City.

That event, which runs through Tuesday and features 32 smaller schools, is serving as a testing ground for several new technologies including ShotTracker, a system that lets coaches and fans get real-time stats thanks to sensors in the ball, players' shoes and the arena itself.

"We believe ShotTracker is to gyms what Wi-Fi is to coffee houses," ShotTracker CTO and co-founder Davyeon Ross told Axios.