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Illustration: Aïda Amer/Axios

ManiMe, a startup that sells stick-on gel nails, tells Axios that it has raised $6 million in venture capital funding led by Canaan Partners and Trinity Ventures.

Why it matters: Since the pandemic forced many beauty salons to close, manicure lovers have resorted to do-it-yourself and at-home alternatives.

  • ManiMe sells ready-to-wear stickers that are made of gel similar to that used for nail polish.
  • At $15-$25 a piece, the sets are laser-cut to fit the customer’s nail shapes based on photos uploaded when ordering online.

The big picture: "For many women, [a manicure is] a sign of confidence and feeling put together," co-founder David Miro Llopis tells Axios of the popularity of nail care products.

  • Since the pandemic started, ManiMe monthly sales have grown tenfold, according to co-founder and CEO Jooyeon Song, with more customers now purchasing additional products like cuticle oil pens to recreate a full nail care routine at home. About 40% of ManiMe's customer repurchase.
  • In recent years, some have noted that nail care has replaced lipstick as the affordable luxury consumers turn to during recessions (known as the "Lipstick Index," coined by Estee Lauder chairman Leonard Lauder in 2001).

The company is also hoping to capitalize on another trend: the rise of nail artists.

  • Thanks to social media and trendsetting celebrities touting their nail artists' work, a growing number of them are becoming influencers themselves.
  • During the pandemic, some have started to sell hand-painted sets of press-on nails via sites like Etsy and Instagram.
  • ManiMe has already partnered with 11 artists, with whom it splits sales revenue from their designs, and plans to expand the roster.

Editor's note: The story was updated to correct the spelling of Jooyeon Song's name.

Go deeper

Cyberattack forces shutdown of major U.S. fuel pipeline

A police officer stands guard inside the gate to the Colonial Pipeline Co. Pelham junction and tank farm in Pelham, Alabama, in 2016. Photo: Luke Sharrett/Bloomberg via Getty Images

A major U.S. fuel pipeline running from Texas to New York has been taken offline by its operator because of an apparent cyberattack.

The big picture: Colonial Pipeline "carries 45 percent of the East Coast’s fuel supplies," the N.Y. Times reports.

Bryan Walsh, author of Future
1 hour ago - Health

The end of quarantine

Illustration: Annelise Capossela/Axios

Long quarantines were a necessary tool to slow the COVID-19 pandemic during its first phases, but better and faster tests — plus vaccines — mean they can be scaled back considerably.

Why it matters: Quick tests and regular surveillance methods that identify who is actually infectious can take the place of the two-week or longer isolation periods that have been common for travelers and people who might have been exposed to the virus, speeding the safe reopening of schools and workplaces.

Amazon rollups are the hottest deals

Illustration: Aïda Amer/Axios

A new generation of companies is forming to scoop up Amazon marketplace sellers — and venture capital firms are writing big checks to support the effort.

Why it matters: These e-commerce aggregators are all about data and using it to optimize and turbocharge sales, which means they’re using Amazon’s own playbook.