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Lyft has a good reason to offer a bus-like service

Courtesy of Lyft

On Monday, a short Lifehacker review of Lyft's latest service, Shuttle, elicited chuckles on Twitter. Shuttle is just like a bus service, but under Lyft's ride-hailing brand.

But here's the thing: It's already been proven—at least in San Francisco—that there's a market for busses that aren't part of the city's public transit.

Bottom line: The fact that there is a demand for alternatives is telling: the local public transit system isn't meeting the needs of some consumers, who are willing to pay a bit more for comfort and convenience.