Lyft is dialing up its battle against rival Uber for customers’ loyalty with a new monthly subscription option called Lyft Pink that includes discounts on rides, free bike and scooter rides, and other perks.

Why it matters: Now that both ride-hailing companies are publicly traded, they need more than ever to boost their growth and margins and rein in losses, as investors demand a clearer path to profitability.

How it works: For about $20 a month, Lyft Pink subscribers will get:

  • 15% off all car rides
  • Three free 30-minute bike and scooter rides
  • Priority pickups at airports
  • Waived lost and found fees
  • Other promotions, upgrades, and special perks

Context: Rival Uber already has its own similar subscription, though it’s a bit more expensive at about $25 per month (and with slightly different discounts and perks). Lyft also has other subscription products focused on car rides, but they will be phased out and replaced with this one.

Yes, but: These subscriptions usually only make sense for super users of the service —customers for whom the discounts and freebies will add up to more than the monthly fee.

The bottom line: The companies are battling for customers’ loyalty as their services have become more and more commoditized in major U.S. cities, where riders often use both apps and order a ride from whichever is cheaper or can pick them up faster.

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Trump tightens screws on ByteDance to sell Tiktok

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President Trump added more pressure Friday night on China-based TikTok parent ByteDance to exit the U.S., ordering it to divest all assets related to the U.S. operation of TikTok within 90 days.

Between the lines: The order means ByteDance must be wholly disentangled from TikTok in the U.S. by November. Trump had previously ordered TikTok banned if ByteDance hadn't struck a deal within 45 days. The new order likely means ByteDance has just another 45 days after that to fully close the deal, one White House source told Axios.

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Harris: "Women are going to be a priority" in Biden administration

Sen. Kamala Harris at an event in Wilmington, Del. Photo: Drew Angerer/Getty Images

In her first sit-down interview since being named Joe Biden's running mate, Sen. Kamala Harris talked about what she'll do to fight for women if elected VP, and how the Democrats are thinking about voter turnout strategies ahead of November.

What they're saying: "In a Biden-Harris administration women are going to be a priority, understanding that women have many priorities and all of them must be acknowledged," Harris told The 19th*'s Errin Haines-Whack.