Pottery brand East Fork is opening a Georgetown store

Mimi Montgomery

Illustration of a brick storefront: three arched second-story windows above a ground-floor display with large glass panes; the sign reads EAST FORK above the double doors. — A rendering of East Fork's forthcoming Georgetown store. Image: Courtesy of East Fork

Cult favorite pottery brand East Fork is opening a store in Georgetown.

Why it matters: What started as a small wood-kiln pottery operation on an old tobacco farm near Asheville, North Carolina, has since grown into a coveted homeware brand with pop-up sales that bring out Black Friday-esque crowds.

All of East Fork's pottery is still made in the Asheville area with Southeastern clay — a region with a rich history of pottery arts.

State of play: The over 2,000-square-foot space will open this fall on Wisconsin Avenue. It's the brand's first store in the area and its biggest yet, per a release shared with Axios.

Expect goods beyond just tableware, with products for gardening and "apothecary," and in-store events and workshops.
The new shop comes as the group is expanding its production in North Carolina, even after losing about $1 million in business after Hurricane Helene.

The intrigue: The group was founded 15 years ago by Alex Matisse — yes, the great-grandson of that Matisse — and has since expanded to stores in Asheville and Brooklyn.

If you go: East Fork will be located at 1313 Wisconsin Ave. NW.

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Pottery brand East Fork is opening a Georgetown store

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