Ready your sweet tooth and social media: Viral s'mores hot chocolate is here.
Why it matters: A Virginia dessert bar is bringing the TikTok trend to life — and drawing lines.
Driving the news: SoftSpot in Chantilly is filling feeds and faces with their campfire-inspired concoction.
The drink stars cocoa made with fancy Guittard and Barry Callebaut chocolates. It's capped with a homemade marshmallow fluff (gelatin-free) that's torched to order, and finished with a snowball-size scoop of fresh whipped cream.
📸 For the finale, pick between a chocolate drizzle, sea salt-caramel, or peppermint.
The intrigue: The shop has flown through as many as 400 in a day, partner Neal Miglani tells Axios. And yes, "It's as indulgent as it looks."