Secret location comedy shows are popping up across D.C.

How it works: Founded in 2017, the company creates pop-up comedy shows in places like candy stores, rock climbing gyms, or even a luxury suite at a baseball stadium.

• When you buy a ticket to a show, the only information provided is the date, time, and city. The specific location is revealed a few hours before showtime.

Zoom out: In 2022, "Don't Tell" began posting clips on Instagram and TikTok (where most people watch stand-up today) and producing short-form comedy specials on its YouTube channel, with over 1.6 million subscribers.

• For some comics, going viral online has led to millions of followers and HBO and Netflix specials.

Zoom in: D.C.'s next shows will be held in Dupont Circle this Friday, Columbia Heights on Sept. 6, and Ivy City on Sept. 7. You can grab $25 tickets on Don't Tell Comedy's website.

What they're saying: Founder and comedian Kyle Kazanjian-Amory says venues are scouted by local comics, who are hired to produce each show.

• "You're able to go to a place that's very familiar, but for an experience that is unfamiliar to that space," Kazanjian-Amory tells Axios.

What's next: "Don't Tell Comedy" reports it is on pace to host over 4,500 shows across 200 cities in 2024.