Mar 31, 2024 - Food and Drink

Cadbury's crowned Easter candy king in D.C.

Top-selling Easter candies, 2023
Reproduced from Instacart. Note: "Top-selling" candies were ranked by total number of items sold in each state during the week ending Easter Sunday; Map: Axios Visuals

D.C., you have refined taste — Cadbury's Milk Chocolate Easter Candy is the city's top seller, according to Instacart.

Why it matters: Of course D.C. candy lovers favor a Brit-born chocolate that traces its origins back to Victorian England (the mini eggs are now manufactured in Hershey, Pa.).

The big picture: Despite climbing cocoa costs, chocolate candies are expected to still reign as America's favorites.

  • Reese's Peanut Butter Eggs were the top-selling candy in 2023, according to Instacart and DoorDash data.
  • Starburst jelly beans ranked fifth nationwide and yellow marshmallow Peeps chicks eighth — the only two non-chocolate candies in the top 10 sellers, per Instacart.

Zoom in: In D.C., the Easter Bunny's top sellers are:

  1. Cadbury's (sublime)
  2. Reese's Peanut Butter Eggs (mmm)
  3. Hershey's Milk Chocolate (if you must)
  4. Reese's Peanut Butter Cups (not festive but delicious)
  5. Lindt's chocolate gold rabbit (you bougie bunnies)
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