Dec 11, 2025 - News

Primp Boutique chain is shutting down

Nick Halter

Brick building corner with a black-framed glass door and windows labeled "PRIMP", snowy sidewalk and street with parked cars under a cloudy sky. — Photo: Nick Halter/Axios

Primp Boutique, a women's clothing chain that once had a footprint of nine stores, is closing its remaining shops on Dec. 23, founder Wesley Uthus announced on social media.

Flashback: The company started 15 years ago on St. Paul's Selby Avenue, but has been downsizing since 2018.

It recently closed its store in Southwest Minneapolis and now just lists its original St. Paul location, plus shops in Excelsior, White Bear Lake and Sioux Falls, S.D.

Context: Uthus told Twin Cities Business in 2021 that the pandemic pushed more of her company's sales online and several stores were struggling to re-gain their foot traffic.

If you go: A 50% off liquidation sale started Wednesday.

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Primp Boutique chain is shutting down

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