Production of Honeycrisp apples has increased roughly fivefold nationally since 2011 as orchards chase consumer demand for the Minnesota-created variety.
Why it matters: Honeycrisp "changed everything," says Jim Bair, the president and CEO of USApple.
Before its debut, spending more than 99 cents per pound of apples was unthinkable. Today, people will pay triple that, Bair said.
By the numbers: Honeycrisps are the highest-priced variety for growers and consumers.
They average $2.16 per pound, while Galas and Red Delicious retail for under $1.40, per the USDA.
Between the lines: James Williams, a business development manager at United Apple Sales, said "you can expect volumes to continue to increase" after a drop in production last year.
What we're watching: One of the newer apple varieties with Honeycrisp parentage could be the next big thing.
That group includes First Kiss, which was also developed here at the University of Minnesota.