Labubu retailer Pop Mart to open first Minnesota store at Mall of America

For the uninitiated, Labubu is one of the hottest toys of 2025, drawing comparisons to the Beanie Baby craze of yesteryear.

• The elf-like characters — created by Hong Kong artist Kasing Lung — are sold in "blind boxes," meaning buyers don't know which figure they'll get until they open the package.

Follow the money: While they retail for $8.99 to $27.99, rare "secret" editions can resell for thousands of dollars.

State of play: Pop Mart also sells Labubus in the Twin Cities via a pair of vending machines at Rosedale Center.

• Its MOA store, which will be located on Level 1, is set to open this fall.