Goodbye "X" … hello "Cow Palace"?

We hope Wild owner Craig Leipold is a subscriber, because Axios Twin Cities readers have some "X"-cellent ideas for renaming Xcel Energy Center.

Catch up quick: The Wild plan to announce a new naming rights sponsor for the arena this offseason.

What you're saying: Among the sponsors (and nicknames!) you suggested were…

• 🐮 Land O'Lakes Center, aka "The Cow Palace" — Marcus S.
• 🏷️ Best Buy Barn, aka "The Triple B" — Mary R.
• 🌭 Jack Links Arena, aka "The Jack" — Tom P.

Other readers are looking for generous benefactors to underwrite these names:

• 👔 The Herb Brooks Center — Jeremy S. (with all due respect to St. Cloud State's arena)
• 🏛️ St. Paul's Cathedral "would be funny, confusing and also awesome," Kristian E. writes.
• 🥐 Isle Bun and Coffee Arena, aka "The Bun" — Max L.
• 🐟 Lutefisk Arena, aka "The Fish Bowl" — Jaime M.

Reality check: Xcel Energy paid a reported $3 million a year for the arena's naming rights.

• We doubt lutefisk is quite that loaded.