Feb 29, 2024 - News

Anytime Fitness parent company merging with Orangetheory

The storefront of an Anytime Fitness

Anytime Fitness parents Self Esteem Brands is planning a merger with Orangetheory Fitness. Photo: Jeffrey Greenberg/Education Images/Universal Images Group via Getty Images

Anytime Fitness parent Self Esteem Brands of Woodbury is merging with Boca Raton, Florida-based Orangetheory Fitness, which will result in one of the world's largest fitness center franchise chains, with more than 7,000 locations.

Why it matters: The merger, subject to regulatory approvals, raises questions about the future of Self Esteem's Woodbury headquarters, which opened in 2017.

  • A spokesperson for Self Esteem Brands told Axios "we plan for now to operate with the existing headquarters in Florida and Minnesota."

Between the lines: Self Esteem Brands also owns Basecamp Fitness, The Bar Method, and Waxing the City.

  • At least on a unit basis, Self Esteem, with 5,500 locations, is larger than Orangetheory, a group workout chain, which has 1,500.
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