The Minnesota company behind Usher's Super Bowl halftime show skates
What they're saying: "We did that," Riedell's social media accounts boasted after Usher's performance.
- "Usher has been a skater his whole life," one of his business partners, Liberty Ross, told Harper's Bazaar. The R&B star's Vegas residency show featured him on skates as well.
What's next: Usher and Ross, used the halftime show to launch a new high-end line of skates — and Riedell is manufacturing them.
- The Flipper's Quadz by Usher are on-sale now for $1,450 a pair.
Between the lines: Minnesota remains undefeated in Super Bowl halftime show contributions.
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