The Minnesota company behind Usher's Super Bowl halftime show skates

What they're saying: "We did that," Riedell's social media accounts boasted after Usher's performance.

• "Usher has been a skater his whole life," one of his business partners, Liberty Ross, told Harper's Bazaar. The R&B star's Vegas residency show featured him on skates as well.

What's next: Usher and Ross, used the halftime show to launch a new high-end line of skates — and Riedell is manufacturing them.

• The Flipper's Quadz by Usher are on-sale now for $1,450 a pair.

Between the lines: Minnesota remains undefeated in Super Bowl halftime show contributions.

• Prince's 2007 performance set the standard, and the U of M marching band backed up Justin Timberlake in 2018.
• Even the 1992 show is basically the reason why Michael Jackson headlined the next year.