Snoop Dogg and Minnesota company partner on cereal line

Snoop Dogg and Master P are teaming up on a line of cereals that will be made by Lakeville-based Post Consumer Brands.

Driving the news: The two rappers — real names Calvin Broadus and Percy Miller — are behind a food company called Broadus Foods.

• Their first three cereals — Snoop Cereal Fruity Hoopz, Cinnamon Toasteez and Frosted Drizzlerz — will hit shelves this summer.

The local angle: Snoop and Master P approached Post about a partnership, according to a press release.

• Post will produce the cereal and provide research and development, sales, and other supply chain support.
• Broadus Foods will handle marketing, leveraging the stars' social media following.