Feb 1, 2023 - Business

Snoop Dogg and Minnesota company partner on cereal line

Snoop cereals

Photo courtesy of Broadus Foods

Snoop Dogg and Master P are teaming up on a line of cereals that will be made by Lakeville-based Post Consumer Brands.

Driving the news: The two rappers β€” real names Calvin Broadus and Percy Miller β€” are behind a food company called Broadus Foods.

  • Their first three cereals β€” Snoop Cereal Fruity Hoopz, Cinnamon Toasteez and Frosted Drizzlerz β€” will hit shelves this summer.

The local angle: Snoop and Master P approached Post about a partnership, according to a press release.

  • Post will produce the cereal and provide research and development, sales, and other supply chain support.
  • Broadus Foods will handle marketing, leveraging the stars' social media following.
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