May 6, 2021 - News
Twin Cities still turns to local TV more than any other news
Reproduced from Pew Research Center; Chart: Axios Visuals

Local TV still rules the news scene here in the Twin Cities.

Driving the news: Roughly four in 10 residents in our coverage area prefer to get their news from the broadcasts, according to a Pew Research Center survey.

  • A quarter of us turn online and 19% stick with print.

The big picture: Nationwide, there's been a bigger shift toward digital outlets. Pew found that a majority (52%) of Americans now prefer to get news updates online, compared to just 35% who turn to TV.

What you like: Weather, crime and traffic/transportation are the top three topics of interest among the local audience.

Our take: The Twin Cities is lucky to be home to a strong and robust media scene. We were pleased to see those surveyed give local outlets high marks for accuracy and community engagement.

  • Special shoutout to the 11% of locals who often get their news from newsletters. We appreciate you!

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