Twin Cities still turns to local TV more than any other news
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Local TV still rules the news scene here in the Twin Cities.
Driving the news: Roughly four in 10 residents in our coverage area prefer to get their news from the broadcasts, according to a Pew Research Center survey.
- A quarter of us turn online and 19% stick with print.
The big picture: Nationwide, there's been a bigger shift toward digital outlets. Pew found that a majority (52%) of Americans now prefer to get news updates online, compared to just 35% who turn to TV.
What you like: Weather, crime and traffic/transportation are the top three topics of interest among the local audience.
Our take: The Twin Cities is lucky to be home to a strong and robust media scene. We were pleased to see those surveyed give local outlets high marks for accuracy and community engagement.
- Special shoutout to the 11% of locals who often get their news from newsletters. We appreciate you!