A display of actress Sydney Sweeney is seen on a window of an American Eagle store on Friday in New York City. Photo: Michael M. Santiago/Getty Images
American Eagle stock soared 24%on Mondayafter President Trump hailed the Pittsburgh-based company's controversial commercial starring actor Sydney Sweeney.
Why it matters: It's the latest turn for the stock after the retailer whose ad campaign — featuring the double-entendre tagline "Sydney Sweeney has great jeans" — has stirred debate over race, beauty and history.
Supporters like its creative sensuality, while critics say its focus on Sweeney's "genes" is uncomfortably close to a positive portrayal of eugenics.
The latest: The stock jumped afterTrump posted that Sweeney has the "HOTTEST ad out there."
"Go get 'em Sydney!" he posted, noting reports that she registered as a Republican in 2024.
The intrigue: This could be a rare example of a stock benefiting big directly from a Trump post. The company has not given any indication that its jean sales are soaring.
What we're watching: How long American Eagle's Trump bump lasts.
