Aug 4, 2025 - Business

American Eagle stock soars after Trump hails Sydney Sweeney ad

Nathan Bomey

Store window displaying a large poster of a young woman in denim jeans with the text "SYDNEY SWEENEY HAS GREAT JEANS" from American Eagle, with a blurred man walking past. — A display of actress Sydney Sweeney is seen on a window of an American Eagle store on Aug. 1 in New York City. Photo: Michael M. Santiago/Getty Images

American Eagle stock soared Monday after President Trump hailed the company's controversial commercial starring actor Sydney Sweeney.

Why it matters: The sexually charged ad campaign — featuring the double-entendre tagline "Sydney Sweeney has great jeans" — has stirred debate over race, beauty and history.

Supporters like its creative sensuality, while critics say its focus on Sweeney's "genes" is uncomfortably close to a positive portrayal of eugenics.

Zoom in: American Eagle shares rose more than 16% as of 11:05am Monday after Trump called it "the 'HOTTEST' ad out there" and said "the jeans are 'flying off the shelves.'"

"Go get 'em Sydney!" he posted, noting reports that she registered as a Republican in 2024.
American Eagle representatives did not immediately respond to a request for comment. The company has not given any indication that its jean sales are soaring.

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American Eagle stock soars after Trump hails Sydney Sweeney ad

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