By the numbers: Fast food restaurant visits were up 20.5% year over year when FIFA Club World Cup was in town this past summer, according to Fiserv.

• Sales were up 9.1% and the average transaction was $13, down 9.5% compared to the same period (June 15 through July 15) in 2024.

Meanwhile, full-service establishments (54% of restaurant sales in Miami) saw sales and foot traffic drop 1.4% and 1.3%, respectively.

• Fast food visits lifted foot traffic 13.5% to restaurants in general, offsetting customers' shift to cheaper menu items.

What they're saying: Fiserv says this trend isn't unique to sports fans and nationally, consumers are looking for cheaper options as food prices rise.