Oct 3, 2025 - News

Florida's most popular specialty license plates

Martin Vassolo

Illustration of a classic car with a "Cafecito" license plate. — Illustration: Lindsey Bailey/Axios

Over 2 million Florida drivers have a specialty license plate, celebrating everything from their alma mater to their favorite sports team or commemorating their military service.

The big picture: Here are the top five most popular specialty plates in Florida as of Oct. 1, according to the Department of Highway Safety and Motor Vehicles.

Endless Summer (142,999)
Helping Sea Turtles Survive (112,996)
University of Florida (93,347)
Miami Heat (88,805)
Florida State University (69,407)

Zoom in: In Miami-Dade County, the Heat's "Miami Vice" themed plate is also No. 1.

Some like to joke that the Heat plate is the mark of a bad driver, especially when it's on a BMW.
It's the No. 1 plate in Broward County, too.

Miami's other popular plates:

The University of Miami is second.
Support Law Enforcement is third.
The Miami Marlins are fourth.
Endless Summer is fifth.
The Miami Dolphins are sixth.

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Florida's most popular specialty license plates

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