Nespresso opens new store in Brickell City Centre
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The new Nespresso store is in Brickell City Centre. Photos: Kelly Tyko/Axios
A new Nespresso store has opened in Brickell City Centre that gives shoppers a chance to test their hand at being a barista.
The big picture: Shoppers can make coffee using Nespresso machines and coffee pods and take classes at the "immersive" coffee boutique.
- The Miami location is the company's fifth immersive U.S. location and two more stores — one in Scottsdale, Arizona and another in Dallas, Texas — are opening in the coming weeks.
Zoom in: Alfonso Gonzalez Loeschen, Nespresso North America CEO, took Axios on a tour of the new store.
- The store has self-guided discovery stations for recipe testing and offers guided masterclasses.
Fun facts: Iced coffee is a huge trend and specialty coffee is growing, Gonzalez Loeschen said.
- George Clooney is a long-standing partner with Nespresso for more than 15 years and is a brand ambassador.
State of play: Nespresso offers free recycling of its pods and consumers can drop them off in-store or get a mailer with a shipping label to send in.
- "Sustainability is at the heart of what we do for over 30 years," Gonzalez Loeschen said.
- The company also hopes in the future it will be possible to recycle used capsules in curbside recycling bins like what it has done in parts of New York and New Jersey, he said.
Stop by: Nespresso Boutique, Brickell City Centre, Level 1, 701 S. Miami Ave.
- 11am-9pm Monday to Saturday, 11am-8pm Sunday.