Pat Riley rooting for a Chief's "three-peat"

Zoom in: Riley owns six different trademarks tied to the term "Three-Peat," which he first filed for in 1988 while coaching the Lakers. And he just inked a deal with the Chiefs to use it.

• That means that for every "three-peat" hat, shirt, jewelry, sunglasses, backpack or beverage that the Chiefs sell, Riley gets a cut.

The intrigue: Riley didn't actually come up with the term — the story goes one of his players did as the Lakers were preparing to go for three straight.

• They didn't succeed, and Riley — though an 8x NBA champ as a player, head coach and exec — has never three-peated himself.

The big picture: If the Chiefs do it, Riley reportedly plans to donate the bulk of his haul to the Pat Riley Family Foundation.