Jimmy Butler's BigFace Coffee shop opens in the Design District
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BigFace Coffee shop in the Design District. Photo: Sommer Brugal/Axios
Miami Heat star Jimmy Butler has finally opened his first BigFace Coffee shop in the Design District.
Why it matters: This is the first storefront venture for Butler, who's been teasing it for some time.
- Known to drink around 10 (!) cappuccinos a day, Butler started BigFace as an online coffee store in 2021.
- Since then, he's done occasional pop-up coffee truck activations, including at Formula 1's Miami Grand Prix.
Catch up quick: The origins of the company date back to the start of the pandemic in 2020, when Butler brought his French press to the NBA's COVID-sealed campus at Walt Disney World and started a mini coffee shop out of his hotel room.
- "Really surreal," Butler told Axios last night of the journey. "I started this to be able to connect with people and bring people together."
- "I'm very, very grateful that all my people [who've supported me] got to take this in with me."
Behind the scenes: The Heat star celebrated the store's opening with a party last night featuring some of his NBA and celebrity friends.
- DJ Khaled, retired NBA superstar Carmelo Anthony, French footballer Paul Pogba, Heat center Kevin Love and former NBA guard Brandon Jennings were in attendance.
- "I love it so much," Khaled told Axios. "I'm happy that it's in Miami."
What he's saying: The shop represents "a new frontier in coffee," Butler told Axios, where patrons can "vibe out, play some games, have some coffee and hang out in the BigFace Coffee Shop."
- "That's the aesthetic I wanted to give off," he said. "Go do your thing and have some fun while you're here."
The vibe: Silver and futuristic. A long industrial-style coffee bar greets customers.
- There's merch on the walls, an outdoor courtyard and stadium seating in the back.
The big picture: Butler now joins the likes of other Heat players who've ventured into the food and drink industry.
- Retired Heat icons Dwyane Wade and Udonis Haslem opened an 800 Degrees Woodfired Kitchen franchise in 2018, but closed the Aventura restaurant in 2022.
If you go: Opens at 9am today at 40 NE 40th St.
- Hours: 9am-6pm Mon-Sat, 9am-5pm on Sunday.
- Prices: From $4 for an espresso to $10 for a pour over.