Exclusive: Museum of Ice Cream announces opening of Miami location
Add Axios as your preferred source to
see more of our stories on Google.
A rendering of the sprinkle pool at the forthcoming Museum of Ice Cream. Photo: Courtesy of Museum of Ice Cream
We all scream for ice cream, but is your love as deep as the sprinkle pool at the Museum of Ice Cream?
Here's the scoop: The world-renowned interactive museum brand is returning to Miami on Sept. 6 to open its permanent location at the Miami Worldcenter downtown.
- Get ready for unlimited ice cream, carnival games and a mysterious "multi-sensory tasting experience" that will let you "taste" the flavors of the beach.
Catch up quick: The Museum of Ice Cream — with locations in four other cities, including New York and Singapore, and a Boston museum opening soon — operated as a pop-up in South Beach until leaving in 2018.
- In six months, about 200,000 people visited the museum, co-founder and co-CEO Manish Vora tells Axios.
- "People were going to that site for years after just thinking that it was a permanent museum," Vora says.
The latest: The new location spans 14,000 square feet over two floors and includes immersive exhibits, a cafe bar with ice cream-themed cocktails and new flavors from local creamery Azucar and Cosmic Bliss.
- It promises to be "the creamiest, most colorful and tastiest museum yet," co-founder and co-CEO Maryellis Bunn said in a statement.
What to expect: When you walk past the pink doors of the museum, Vora says he wants your worries to melt away.
- "You come to the Museum of Ice Cream to tap into that inner child."
Highlights include: The "Cream Liner," a 1960s-inspired luxury airplane; "A Grand Hall of Freezers" full of mysterious treats and surprises; and a double-helix slide into the famed sprinkle pool, designed as an homage to the Versace Mansion in South Beach.
- The museum partnered with "sensory scientists" at International Flavors and Fragrances to "create a multi sensory tasting experience that takes you on a journey through the flavors of the tropical city."
- "It's an experience like what it would be tasting an ice cream version of the beach," Vora tells Axios.
- The whole museum can take as little as 90 minutes to as much as three hours to explore, he says.
Pro tip: Come hungry.
If you go: Tickets start at $24 and go on sale today.
- Miami Worldcenter, 851 NE First Ave. Unit #134.