Data: Instacart. Note: Calculated by comparing share of most popular selected flavors within a state and selecting flavors whose share deviates most from the average. Graphic: Jacque Schrag and Sarah Grillo/Axios
A new analysis of the most uniquely popular ice cream flavors by state reveals orange sherbet and rocky road ice cream are each the most popular in 11 states, according to summer 2023 purchase data fromInstacart.
Per usual, Florida seems to be bucking the trend.
State of scoop: Residents in the sunshine state prefer rum raisin. (We're not here to yuck y'all's yums, but…we gasped.)
The big picture: Many states have a different top flavor than their neighbors. Overall, classic flavors like vanilla, chocolate, and cookies and cream are the most popular flavors nationwide.
Our thought bubble: Sommer's favorite flavor is coffee, while Martin loves a scoop of dulce de leche or cookies and cream.