Gray hair beauty trend hits Kansas City

• Even some younger women are seeking out the look, or using it as a platform on social media.

By the numbers: Yelp searches for salons offering gray blending — a coloring technique that uses highlights to incorporate gray strands — jumped 905% in 2025 from a year earlier.

Zoom in: One KC Reddit user asked where they could get hair styled like the Instagram influencer @embracethegreys.

• One response pointed to @hannahcasutt.hair at The Novello KC in Union Hill, who specializes in gray blending.

💭 Travis' thought bubble: I wonder if she does beards...

Reality check: Blending is typically lower maintenance than fully covering gray hair, which can require salon appointments every three to four weeks.

Zoom out: Gray blending fits into a broader "high maintenance to be low maintenance" movement (think: laser facial treatments), where consumers spend more upfront for "long-term simplicity," Yelp trend expert Tara Lewis says.

• People "are not only looking to simplify their beauty routines over time, but also embracing natural looks."

How do you style your grays? Email us back and let us know.

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