One of the country's largest THC seltzer brands is based in Charlotte

THC seltzers from local Charlotte brand Delta Beverages are offering a way for people to vibe without the booze — or hangover — this holiday season.

Why it's important: The U.S. drinking rate hit a record low this year and more Americans than ever think moderate drinking is bad for your health.

• With a social season ahead, the party won't wait — but THC-infused seltzers are letting people enjoy the social rituals they love without sacrificing the vibe.

The story: Delta Beverages has been helping shape the future of drinking since it was founded in Charlotte in 2020 with its zero-calorie THC-infused beverages.

• Today, Delta infused seltzers are the no. 1 THC beverage brand in the U.S. by volume.

Get up to date: The market for hemp-derived products in the U.S. was murky and grey for years, dissuading producers and sellers from diving in.

• Then in 2018, the federal government passed the Farm Bill, which legalized the production of hemp (cannabis plants with much lower levels of THC than weed you'd find at a dispensary).
• Since its inception, Delta has been on the forefront of building and advocating for safe, regulated consumption as the industry now prepares for a new federal limit scheduled to take effect in about a year.

How it works: Delta Beverages offers precisely dosed cans in eight flavors, helping people in Charlotte and around the country reimagine nights out and evenings in — without the hangxiety.

• Plus, the short list of natural ingredients, including the zero-calorie sweetener stevia and hemp-derived THC and CBD, inspires confidence in a simple, natural formulation.

The deets: Choose from 5mg, 10mg or 20mg doses to match your vibe. Effects kick in within 10-20 minutes for a consistent experience, and you can buy Delta at local Charlotte favorites, including:

• Rhino Market
• Common Market
• The Hobbyist
• Savi Provisions
• Butchers Market-CLT
• Oh My Soul-CLT
• Rosemont Market and Wine Bar-CLT
• Harvest Market-Huntersville
• Kilted Buffalo-Birkdale
• Total Wine (Various locations)

The takeaway: As more consumers rethink alcohol, Delta is leading a cultural shift toward a vibe that's social and sustainable.

Try it now.

*Ages 21 and over only. Please consume responsibly and only in states where hemp-derived THC products are allowed. Consumption may impair your ability to drive and operate machinery.