How a fintech pro changed paths — and found new purpose in retail tech
A message from: Lowe’s
The Queen City is known for its booming finance scene, but its technology sector is rapidly gaining momentum. Major employers in the area like Lowe's, are leading with innovation and career opportunities.
What you need to know: As a technology professional, your skills don't have to keep you locked into one industry. In fact, moving from a field like finance to corporate retail can be a natural next step — opening doors to work on cutting-edge technology like Mylow, the first AI-powered home-improvement virtual advisor; Lowe's consumer mobile app, and more.
The story: To get a better idea of the benefits of making this kind of career move, we asked someone who's done it.
- Anna T., Lead Analyst – Digital Engagement at Lowe's, shared her career journey and experience transitioning into a retail tech role.
The background: Anna started her career in finance digital strategy in the banking industry — but she felt detached from the customer experience and was looking to grow and make a greater impact.
Can you tell us about your current position at Lowe's?
"In my current role at Lowe's, I focus on digital performance analysis, non-product content strategy and optimization opportunities that improve customer engagement and conversion."
- Anna works on both the Lowe's app and Lowes.com, applying her passion for data and strategic problem-solving to enhance the end-to-end digital experience.
What inspired you to transition from working in tech within the finance/banking sector to a tech role at Lowe's?
"The retail and home improvement industry is very dynamic compared to finance. The blend of strategy, creativity and measurable impact motivated my transition."
What drew you to a role at Lowe's compared to other opportunities in Charlotte?
"What really attracted me to Lowe's was the combination of scale, impact and culture. Lowe's isn't just a household name, it's also a company that's actively investing in its digital transformation. So much thought and innovation goes into shaping the customer experience, and it's exciting to be part of that journey."
How did you know this career shift was right for you?
"In finance, my work was heavily data-driven, but often the impact on the end customer wasn't immediately visible. At Lowe's, I get to see how data, strategy and creativity came together to deliver a direct impact on millions of customers."
- The result: "It was very different from my prior experience in banking, and it made me realize this was exactly the type of work I wanted to grow in."
Does your finance industry experience help you in your current role?
"My time in finance sharpened my analytical and detail-oriented skills. It also taught me how to communicate data clearly to different stakeholders."
- The impact: "The data-driven approach I built in finance directly strengthens the work I do today."
How has Lowe's supported your career growth and skills development?
"There is a genuine focus on development and giving Lowe's associates the tools to grow. I've built new skills in data storytelling and personalization through both formal resources and on-the-job mentorship."
How would you describe the culture and environment at Lowe's?
"Collaborative, supportive and growth-oriented. There is a strong sense of teamwork. Plus, leadership encourages innovation and continuous improvement, so you are empowered to bring ideas forward."
What is it like to work at the Tech Hub in South End?
"I really enjoy the energy of the space. It has a very collaborative, modern feel that makes it easy to connect with colleagues and share ideas."
How has working at Lowe's impacted your professional and/or personal life?
"Being at Lowe's has given me access to cutting-edge projects and talented colleagues. I feel like I'm continuously learning and expanding my skill set."
- "On the personal side, being based in Charlotte has been a great fit. There is a nice balance between the fast pace of work and the quality of life outside the office, which has made the transition really rewarding."
What advice would you give to someone working in tech within the finance industry who is considering a move to a tech role in the retail sector?
- "Don't underestimate how transferable your skills are.
- Be open to learning fast and leaning into creativity."
The takeaway: "If you bring the rigor from finance and combine it with a willingness to adapt and think customer-first, the transition can be both smooth and exciting."
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