Go for the goal with CONMEBOL Copa América and Michelob ULTRA
A message from: Michelob ULTRA
One of the most-watched soccer tournaments in the world is coming to Charlotte. CONMEBOL Copa América descends upon the region for matches on July 10 and July 13.
Why it's important: This is the first time the world's oldest national soccer team tournament has been hosted in the U.S. since 2016 — and Charlotte has been selected as a host city for two CONMEBOL Copa América USA 2024 matches.
The background: The 48th edition of the CONMEBOL Copa America 2024 began on June 20 and runs through July 14 in cities across the country.
- 16 teams will compete, featuring 10 South American teams from CONMEBOL and six CONCACAF invitees.
- The winning team will be awarded $16 million — and tons of bragging rights.
Here's what else: Michelob ULTRA is the Official Beer Sponsor of CONMEBOL Copa América.
- One of the fastest-growing beers in the industry, Michelob ULTRA celebrates the active, balanced lifestyle of its drinkers, which includes both fitness and fun, making the partnership with CONMEBOL Copa América a perfect match. ⚽
What's in it for you: Michelob ULTRA is hosting a special brand activation for 21+ ticket holders outside the stadium before the matches kick off.
- Fans over 21 will be able to purchase cold refreshments and participate in soccer-themed competitions.
Plus, plus, plus: Anyone who's over 21 is invited to the brand's activation. Michelob ULTRA's Pitchside initiative will bring fans even closer to the game, and they'll have the chance to win prizes and experiences across different sports, including CONMEBOL Copa América.
The deets: Both matches take place at the Bank of America Stadium at 8pm — but don't forget to look out for watch party events at your local Charlotte bars.
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