Diamonds Direct in SouthPark gets a sparkling new interior

Get up to date: Diamonds Direct opened their first location in SouthPark nearly 30 years ago. Now, their flagship showroom is getting an upgrade.

• The Charlotte-based jeweler has expanded into 17 other states and now has over 30 locations operating around the nation. Their headquarters are still proudly here in their hometown.

While the inventory at Diamonds Direct Charlotte is the true show-stopper, the updated SouthPark showroom reflects their evolution as a business and marks the start of an exciting new chapter.

What to expect: The address is staying the same, but the newly renovated showroom offers a new look and big improvements to the overall customer experience.

• The renovation opened up 1,130 square feet of additional showroom space.
• A brand-new luxury timepiece boutique was added within the showroom and features more than 40 pre-owned Rolex watches.
• The additional space allows for more merchandise and an expanded selection of bridal and fine jewelry.

What's in it for you: When picking out your forever jewelry, you should feel confident in your decision and the jeweler you are partnering with. Diamonds Direct is a one-stop shop and a trusted source for bridal and fine jewelry, watches, and more.

• All diamonds are ethically sourced via the Kimberley Process (a coalition that reduces the trade of conflict diamonds).
• Diamonds Direct is a true direct diamond importer, maintaining involvement throughout the entire process for a seamless and worry-free experience.

• You can rely on them post-sale for complimentary cleanings, resizing, and repairs.
• Their industry-leading warranties & guarantees help you shop risk-free – including a 110% lifetime upgrade policy on engagement diamonds, solitaire diamond pendants, and diamond studs.

Even better: Diamonds Direct is responsible for hundreds of thousands of dollars raised for local philanthropies and cultural organizations in the communities it operates in.

The "hidden gem" location is just across Sharon Road from the Cheesecake Factory at the SouthPark Mall. Now that the renovations are complete, be sure to stop in to celebrate the grand re-opening, shop the curated selection of fine jewelry and experience the new space.

Visit Diamonds Direct's SouthPark showroom to see for yourself.