Gabby's Dollhouse immersive experience coming to SouthPark in new CAMP store
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Rendering: Courtesy of CAMP
CAMP — a kids' retailer offering immersive shows, crafting activities and gifts — opens Sept. 26 at SouthPark mall. The first theme of its lineup of experiences: Gabby's Dollhouse, the wildly popular kids' Netflix series.
Why it matters: Millions of parents can attest to kids' fixation on Gabby, a cat-loving girl transported to her animated dollhouse each episode.
Details: CAMP's permanent retail space at the mall, which it's calling a "Canteen," will span 3,000 square feet.
- Inside, you'll find toys, clothing, accessories, a slime creation station, a Splatter Room, a party room, one of CAMP's signature playable trucks and a Magic Door leading to the featured immersive experience, which will be housed in a separate 5,000-square-foot themed room.
Zoom in: The Gabby's Dollhouse x CAMP experience, which runs through Jan. 4, 2026, lets participants step inside Gabby's colorful dollhouse.
- Kids can make-believe bake in a vibrant kitchen, explore a Fairytale Garden, play in a Cotton Candy Treehouse, groove to music by DJ Catnip, slide down a magical rainbow slide, get a keepsake photo with Gabby, and more.
- Tickets for the immersive Gabby experience are required for everyone 2+ and start at $24. They are available here.
- Find CAMP in the Macy's wing, across from H&M and next to American Eagle.
Zoom out: The addition of CAMP underscores how SouthPark is evolving its family offerings. The mall boasts retailers like Disney and LEGO, and in 2023 the mall opened a new kid-friendly Suffolk Punch taproom with an outdoor playground.
