Jennifer Aniston's favorite workout is coming to Charlotte
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Pvolve Charlotte will open at 1700 East Boulevard in Dilworth this fall. Photo: Courtesy of Mariana Lim
Pvolve, a women's fitness brand backed by Jennifer Aniston, is opening a studio in Dilworth this fall.
Why it matters: The Charlotte location, which will be locally owned and operated, marks the brand's expansion into North Carolina.
How it works: Pvolve is built around functional fitness and women's wellness, explains franchise owner Mariana Lim. Classes are designed to build strength, mobility and longevity for women in all stages of life, from postpartum to menopause.
- Functional fitness generally refers to exercise that advances physiological function and involves daily movements like squatting, bending, pushing and lunging.
- The Pvolve method blends elements of yoga, Pilates and strength training into a 50-minute, low-impact workout.
A few of the most popular classes include:
- Strength & Sculpt: Pvolve's signature class to sculpt and tone the full body through low-impact exercises.
- Progressive Weight Training: A mix of weight training with dynamic functional movements. Ideal for women over 40 or those looking to build strength.
- Mat Definition: A Pilates-inspired mat class with a focus on the core.
- There are also more specialized offerings, like a pelvic floor class and a series for people taking GLP-1 medications, aimed at preserving muscle mass while losing weight.
What to expect: The Charlotte studio will join the retail lineup at The Seventeen Hundred, a new multi-family development under construction along East Boulevard in Dilworth.
- Lim is targeting an early November opening, she tells Axios.
- Limited founding memberships will launch in August. A standard unlimited membership will be $259/month. HSA funds can be put towards classes, according to Lim.
- The Charlotte studio will have 23 mats, a locker room, beauty bar, secure lockers and a private room for personal training sessions, says Lim.
The intrigue: A major component of Pvolve's business model is its hybrid membership, offering classes both in-studio and through an online streaming platform.
- Pvolve sells equipment bundles for at-home workouts, like its $664 "Total Transformation Bundle," a 13-piece set of "toning tools," like weights, bands and the "P. Ball" (a mix of a Pilates ball and resistance band).
Context: The company began in New York City's Chinatown in 2017 by entrepreneur Rachel Katzman, who was seeking a low-impact alternative to traditional functional fitness.
- Jennifer Aniston discovered the brand in 2021 through its streaming platform. A fan of the results, she joined the board in 2023, and according to a blog post, now helps shape product development, programming, and marketing to build Pvolve's brand awareness.
- Pvolve is actively franchising with over 50 studios across the country. The closest operating studio is in Columbia, South Carolina.
What they're saying: Pvolve's approach to fitness will bring something new to Charlotte, especially for women, says Lim.
- Originally from Brazil, Lim has lived in Charlotte for 15 years and says she's taken nearly every class in town.
What's next: Lim says she's planning to host several pop-up classes later this summer.
Stop by: Pvolve Charlotte will open at 1701 East Blvd.
