Mar 12, 2024 - News

📱Photo du jour: Bet on it

(Left to right) Greg Olsen, N.C. Rep. Zack Hawkins, NASCAR COO Steve D'Donnell and DraftKings chief commercial officer Jeremy Elbaum at NASCAR Hall of Fame. Photo: Ashley MahoneyAxios

(Left to right) Greg Olsen, N.C. Rep. Zack Hawkins, NASCAR COO Steve O'Donnell and DraftKings chief commercial officer Jeremy Elbaum at NASCAR Hall of Fame. Photo: Ashley MahoneyAxios

Legal mobile sports betting went live yesterday at noon in North Carolina.

Context: To commemorate the moment, Carolina Panthers legend Greg Olsen made DraftKings' ceremonial first bet: $100 on Bubba Wallace to win the NASCAR championship.

Between the lines: Sports gambling ads have been everywhere in recent weeks ahead of the launch — and that includes ones featuring Olsen.

  • "I think everyone's tired of seeing me on their social media feeds," he said.

5 things to know before you bet in North Carolina

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