(Left to right) Greg Olsen, N.C. Rep. Zack Hawkins, NASCAR COO Steve O'Donnell and DraftKings chief commercial officer Jeremy Elbaum at NASCAR Hall of Fame. Photo: Ashley MahoneyAxios
Legal mobile sports betting went live yesterday at noon in North Carolina.
Context: To commemorate the moment, Carolina Panthers legend Greg Olsen made DraftKings' ceremonial first bet: $100 on Bubba Wallace to win the NASCAR championship.
Between the lines: Sports gambling ads have been everywhere in recent weeks ahead of the launch — and that includes ones featuring Olsen.
"I think everyone's tired of seeing me on their social media feeds," he said.
