Celebrity chef Bobby Flay is opening a restaurant and test kitchen in Charlotte
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Bobby's Burgers is open 7am-9pm Monday-Thursday, 7am-10pm Fridays, 8am-10pm Saturdays and 8am-9pm Sundays. Photo: Courtesy of Champion
Bobby Flay is bringing his popular burger restaurant chain Bobby's Burgers to Charlotte.
Why it matters: The SouthPark location will also serve as a test kitchen where Flay will create new recipes. Plus, local restaurateur Frank Scibelli (of Mama Ricotta's, Calle Sol, Midwood Smokehouse) is investing in the project and will be an adviser.
Driving the news: Bobby's Burgers is currently in its soft opening phase in The Towers at SouthPark, a two-building office complex at 6000 Fairview Road.
- Flay will be in Charlotte for the grand opening and ribbon cutting on July 17 at 4pm, management tells Axios.
Dig in: The menu has seven types of hamburgers, a fried chicken sandwich and a veggie burger using a winning recipe from the "Beat Bobby Flay" TV show.
- Sides include buttermilk onion rings, sweet potato fries and bacon cheese fries. The restaurant will also serve breakfast until 11am and milkshakes.
- You have the option to get the burger "crunchified," meaning they add potato chips to give it extra crunch and flavor.
Zoom out: The Charlotte test kitchen is part of a larger plan to expand and franchise the burger brand.
- There are currently seven Bobby's Burgers locations across the country and several more planned.
- Charlotte was "handpicked" because it's the headquarters for Bobby's Burgers executive team in charge of franchising, Flay said in a press release.
Zoom out: Commercial real estate developer Crestlight Capital is investing $20 million in The Towers, as Axios' Alex Sands previously reported.
Editor's note: This story was originally published on Feb. 5, 2024 and was updated on July 9, 2024.