Jan 28, 2024 - News

🚀 Bojangles' growth

bojangles meal

Photo: Alivia McAtee/Axios

Charlotte-based Bojangles has big expansion plans once again.

What's happening: The popular chicken chain plans to open 270 new restaurants, bolstering its current restaurant total by 33%, Business North Carolina reported.

  • Last year, the company opened 40 new restaurants, including several in new markets like Dallas, Columbus and Orlando, per BNC.
  • LVP Restaurant Group LLC plans to open 20 Bojangles restaurants in Las Vegas, plus several more across the West.

Why it matters: Bojangles is a regional chain with a cult-like following. Its expansion plans will test the appetite for the brand in other parts of the country.

Flashback: Over the years, Bojangles, which was bought in 2019 by Jordan Co. and Durational Capital Management, has expanded into new markets with mixed results.

  • When the company went public in 2015, pressured by Wall Street's drive for growth, Bojangles laid out a plan that included filling out its core in the Carolinas, then expanding into new markets.
  • By the next year, however, a franchisee had closed eight restaurants in Orlando, I reported for the Observer in 2016.
  • "We love Florida. It's just not going to be anytime soon that we go back to Orlando," then-CEO Clifton Rutledge told analysts at the time.
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