Sep 24, 2023 - Business

Goodbye to a beloved hummus brand

You may’ve noticed that the popular Asheville hummus brand Roots disappeared from grocery store shelves this year.

What’s happening: Roots has been winding down its business for months. Over the summer, the company began selling off its equipment and leasing its production facility, the Asheville Citizen-Times reported.

The sale stems from a judge’s order in June that Roots and its owner James Matthew Parris pay a creditor more than $2.6 million for uncollected loans, interest and other costs, per the Citizen-Times.

Why it matters: Roots was a small North Carolina business with humble beginnings that grew into a beloved brand with a cult-like following.

  • Up until earlier this year, you’d find its products on grocery shelves all over the Charlotte region, including at Harris Teeters.
  • The brand was known for its vegan, preservative-free hummus in flavors ranging from traditional to coconut Thai curry to mango sriracha.

Flashback: Parris founded Roots in the storage room of a small cafe in West Asheville in 2006, WLOS reported.

  • From there, Parris launched a small takeout business. Eventually, as Asheville Watchdog wrote, he started focusing on hummus, and the business took off.
  • The company began selling its hummus all over the Carolinas, from Ingles to Whole Foods stores. In 2018, Roots moved into a 27,000-square-foot space at the Highland Brewing property.

It’s unclear what’s next for Parris. He did not respond to a request for comment.


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