May 22, 2023 - Sports

Private social club Intown Golf Club opens in SouthPark

Rendering courtesy of The Intown Golf Club Team via ai3, inc.

A new social club for golfers recently opened at Apex SouthPark.

Intown Golf Club has its flagship in Atlanta’s Buckhead neighborhood, with other locations opening in Nashville, Austin, Washington, D.C. and Philadelphia.

Why it matters: Charlotte for years has been cementing its identity as “golf country,” from attracting popular golf facilities like the Puttery to hosting major events like the PGA Championship and the Presidents Cup, which brought in an estimated $175 million last September.

What to expect: Intown offers a luxury golfing experience. When you walk in the door, you’re greeted by a host, and a bag runner will take your golf bag to your locker or golf bay.

  • The indoor golf venue has eight TrackMan golf simulators. Most bays comfortably sit around 15 people.
  • The club offers golf lessons and luxury merch for purchase. It also has a fitting bay, where you can buy a new pair of clubs and get them custom fitted onsite. “Our resident master fitter will analyze your swing, optimize your numbers and design a custom golf club for you,” COO Erwin Macatulad said. 
  • Its restaurant and bar is led Federico Castellucci III, the president and CEO of Castellucci Hospitality Group.

“Intown Golf Club offers a convenient and weather-proof setting where you can play 18 holes in 45 minutes, day or night, rain or shine,” a representative from the club told Axios before it opened.

Details: The club is about 13,000 square feet and has a large covered patio and outdoor putting green.

  • It’s open Tuesday-Friday 7am-10pm, Saturdays 8am-10pm, Sundays 8am-5pm. Closed on Mondays.
  • Apex SouthPark is the new mixed-use development across from the mall that also includes a Hyatt and Steak 48, among other popular tenants.

Cost: There are four types of membership fees: social, individual, individual-plus and family. Initiation fees range from $5,000- $8,000 if you’re 35 and over and $3,000-$6,500 if you’re younger than 35.

  • Additionally, there are monthly dues ranging from $105 to $360.

What’s next: There’s currently a waitlist to join the club but they release a handful of memberships each month. You can apply to be a member here, using the password: NoMatterTheWeather. 

Here’s a sneak peek inside:

InTown golf club
Look for InTown’s signature green door at Apex SouthPark. Photo: Laura Barrero/Axios
InTown golf club
When you walk in, several hosts will greet you. Photo: Laura Barrero/Axios
InTown golf club
Luxury golf equipment and apparel are available for sale, including pieces from local Charlotte golf retailer Byrdie. Photo: Laura Barrero/Axios
InTown golf club
Actress and Charlottean Brooklyn Decker helped pick out some of the details inside InTown, including the fabric of these green chairs in the dining room. Photo: Laura Barrero/Axios
InTown golf club
There are eight bays with golf simulators featuring 250 courses from around the world. Photo: Laura Barrero/Axios
InTown golf club
Photo: Laura Barrero/Axios
InTown golf club
A resident master fitter from True Spec Golf will design custom golf clubs for you. Photo: Laura Barrero/Axios
InTown golf club
The bathrooms have lockers and steam rooms. Photo: Laura Barrero/Axios
InTown golf club
The outdoor patio will be fitted with screens and heaters. Photo: Laura Barrero/Axios
InTown golf club
Photo: Laura Barrero/Axios

Editor’s note: This story was originally published in October 2022 and updated May 2023 to reflect the opening date and photos inside. 

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