Feb 16, 2023 - Things to Do

LaMelo Ball spoils his dog at Whitney’s Wittle Wonders in University City and you can, too

Whitney Mitchell and her Maltese Layla. Photo: Courtesy of Micah McDuffie

Whitney’s Wittle Wonders is a new beauty salon for dogs that offers a range of spa treatments, from nail trims to fur dyes.   

It’s located above Ninety’s Ice Cream & Sandwiches in The Shoppes in University Place at 9009 J M Keynes Dr., Suite 11. 

Why it matters: The shop is one of the few dog grooming locations in the region that accepts dogs of all breeds and sizes.

  • Owner Whitney Mitchell says many clients have struggled to find a groomer who will take large dogs, given the misconception of aggressive tendencies in breeds like pit bulls, rottweilers and cane corsos.

What they’re saying: “I treat every dog like they’re my child. It takes a lot of patience because there are no two dogs that are the same. I had to learn that every dog is so different but animals are very smart, so there’s an art to handling them,” Mitchell said. 

Background: Mitchell found her passion for dog grooming during the DIY era of the pandemic as self-care and beauty services were limited for humans and pets.

  • Mitchell would film herself on social media performing the upkeep of her maltese, Layla, as a therapeutic hobby with a grooming kit she ordered online. Within a year, her hobby had grown thanks to social media, and she was grooming 10 dogs a day out of her apartment.
  • In 2021, she opened a shop in University City with a team of employees, enabling her to increase her services.

“I’ve always been in love with animals and the beauty industry. So the two passions collided. Now I provide makeovers for dogs,” Mitchell said.

Photo: Courtesy of Micah McDuffie

Services: They offer a variety of glam treatments that many pet parents — and even a local pro athlete — have started pampering their dogs with.

  • Charlotte Hornets star LaMelo Ball has been taking his dog to receive colorful semi-permanent fur dye at their shop. The dog-safe dye lasts three to four months and can be applied to the ears, belly, feet and tail.
  • Outside of fur dye, they also specialize in nail trims and specialty cuts. All must all be booked online.
  • Walk-ins are only available for bath and blowout services if your pup needs a wash.
Photo: Courtesy of Whitney Mitchell

The process: Dog grooming can be a physically intensive job. Groomers often spend hours on each appointment, depending on the treatment and the size of the dog.

  • Some specialty services like colorful fur dyes can take up to four hours to complete.
  • “I’m a perfectionist but in this line of work, it’s very important because you’re dealing with an animal. When you take your time there are fewer accidents,” Mitchell said.  
Photo: Courtesy of Alexis Clinton/Axios Charlotte

What’s next: Michell has plans to expand Whitney’s Wittle Wonders in the next couple of years.

  • She plans to open a grooming boarding school to assist other groomers with the same passion for animals and the beauty industry.
Photo: Courtesy of Sheldon Rivens
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