Jan 17, 2023 - Things to Do

SouthPark’s personal shopper will help transform your wardrobe, no matter your budget, age or lifestyle

Neiman Marcus SouthPark

Neiman Marcus at SouthPark mall

Your closet today might resemble a time capsule, filled with clothes that either don’t fit or haven’t been worn in a few years. It’s a symbol of the person you are — or maybe, of the person you were.

I often find myself thinking “I work from home now, when am I ever going to wear this [insert unofficial piece of office uniform] again?”

Driving the news: After a two-year hiatus, SouthPark mall is bringing back its personal shopper program. It’s led by the mall’s lifestyle specialist, Suzanne Libfraind.

  • “There are plenty of stores to work with. I want you to get the best quality for the money, but most importantly, I want you to look in the mirror and just say ‘wow,'” she said.

Why it matters: The world changed, but maybe the clothes in your closet haven’t. And there’s nothing wrong with that. But maybe after two years of bumming it off-cam on zoom calls, you’re ready to show face. Or perhaps the crop tops you used to wear to bar crawls just aren’t it any more.

  • Shopping can be overwhelming, fitting rooms are the devil, and sometimes you just don’t know where to start.

Context: Before the pandemic, Libfraind piloted the SouthPark Personal Shopper Program for about seven years, styling more than 400 shoppers.

  • Libfraind has about 30 years of experience in the fashion industry and is the owner of Wardrobe Consulting, which provides services in Charlotte and Raleigh.
  • “I’ve had a Grammy-Award winning client, I’ve dressed a rock band, I work with special needs clients … people of all ages, budgets and backgrounds,” Libfraind said.

How it works: SouthPark mall will cover up to three hours of complimentary shopping. Each additional hour costs $115.

  • Before the shopping begins, Libfraind gets to know you. “I talk to them about their life, their goals, their budget, their likes, their dislikes,” she said.
  • Then, she’ll either shop on your behalf or walk through the mall with you, picking out different pieces and creating outfits for you to try on.
  • If you’d like, Libfraind will go to your house and sift through your closet, so she knows what she’s working with before you go shopping. “We make three piles — things that work, things that don’t, and things that we can refurbish,” she said. Libfraind charges $115 an hour for a minimum hour and a half.
  • You can book personal shopping services with Libfraind directly via email ([email protected]) or phone (919-270-0250).

“I would never tell somebody ‘don’t wear that item,’ I might say ‘I’m not going to wear that,’ but I just feel like [you should] wear whatever brings you joy,” she said.

My experience: Libfraind offered me a mini consultation after our interview. She asked me about my lifestyle, what I normally wear to work (on the rare occasions I go into the office) and to go out. We walked over to Altar’d State and she selected a few pieces that I admittedly would never pick out for myself. She showed me how to pair them all together.

Southpark mall
Photo: Laura Barrero/Axios
Southpark mall
I would wear this outfit to work or on a night out. Photo: Laura Barrero/Axios
Southpark mall
Libfraind tip: Everyone needs a good denim button-down. Photo: Laura Barrero/Axios
Southpark mall
I did end up buying these pants and the sparkly belt. Photo: Laura Barrero/Axios

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