Now open: Thirty-One Jane, Charlotte’s newest boutique carrying cool-girl brands like Ganni and Proenza
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Photo: Brianna Crane/Axios
The new boutique, founded by a Charlotte mother-daughter duo, is between Elizabeth and Plaza Midwood, right across from Cheat’s and Villani’s.
Background: Susan Hamilton and Eloise Hamilton Reeves started taking mother-daughter trips to New York City 15 years ago, where they’d rummage the racks at Century 21 and the Brooklyn Flea Market. They both loved the thrill of the hunt and looked forward to shopping in new cities. Though this is their first foray into retail, it’s not so surprising Thirty-One Jane is where their dreams took them.
- They each had stints living in New York City at 31 Jane Street and wanted to bring some of a New York shopping experience to Charlotte. The name pays homage to their time in the city.
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The space: Reeves and Hamilton wanted Thirty-One Jane to feel like a West Village apartment, so the boutique has a cushy lounge area and warm tones, cooly contrasted with steel beams and concrete floors.
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Style: You’ll find some of the long dresses that are common in Charlotte, but they’ll be more reminiscent of New York street style with a utilitarian edge.
- For example, this black Proenza sundress gets a fresh look with contrasting white stitching along the bottom hem, and smocking through the waist and hips that give it a more sophisticated silhouette.
- They carry brands like Anine Bing, AGOLDE, Staud, Proenza Schouler and Rachel Comey.
- Sizes vary but run XS-XL.
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Prices: Most clothing items and accessories fall in the $200-$500 range, but they carry some T-shirts and gift-able home goods like coffee table books and colorful glass blown vases for well under $100.
The address is 908 Pecan Ave. Hours are 11am-6pm Tuesday-Friday; 11am-5pm Saturday; and noon-4pm Sunday.
Here’s a look around + some of my favorite pieces right now.
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