Yafo drops its famed laffah bread
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I’m giving you the bad news first: Yafo got rid of its oh-so-lovable laffah.
Good news: They’re replacing it with pita bread made by Israeli baker Joe Angel.
What happened: Yafo’s team has been trying to land the new pita product for two years. And now, supply chain issues and labor shortages have caused inconsistency with the laffah’s quality, said Rémy Thurston, director of marketing for FS Food Group (Yafo, Midwood Smokehouse, Mama Ricottas, etc.).
- “They gave away tens of thousands of dollars of laffah last year so it’s not something they take lightly,” he said.
Yafo rolled out the change last week, starting at the Central Avenue location. The Dilworth and SouthPark locations are starting to make the switch.
- All of the menu items that currently include laffah will remain the same; the new pita will just replace the laffah bread.
The new stuff: Angel Bakeries’ pita will be more airy and consistent than the laffah. It’s a family recipe that started in Jerusalem in 1927 and was passed down to Angel.
- “The pita is actually an even better product than our laffah,” Chef Shai Fargian of Yafo Kitchen said in a statement.
The other side: At least one customer is already lamenting the laffah, according to a 4/5 star Google review:
“I love Yafo but am wondering where the Laffa ( Israeli bread) went?? They replaced it with so-so pita– NOT the same!! :-(” — Emily Chatham on Google reviews.
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Editor’s note: This article has been updated to include Rémy Thurston’s full title.
