Nov 29, 2020 - Food and Drink

DaBaby wants you to drink your ‘MF water’

DaBaby's K20 water

DaBaby’s K20 water

K20 bottled water, owned by DaBaby’s Billion Dollar Baby Entertainment, has a tagline that says ‘drink your MF (micro-filtered) water’ — which, I think, is the quarantine reminder we all need, especially heading into the cocktail-heavy holiday season.

The face of the operation is DJ K.I.D. The 21-year-old DJs and produces for DaBaby.

We probably should’ve seen this coming after DaBaby said the word “water” 69 times (lol) in his song, “Water.” Yes, I counted.

The water: It’s good. The water is sourced from the Blue Ridge Mountains, according to its website.

Yessssir! My favorite part is the label design. The front is sleek but straightforward with a blue background and clear lettering (aside from ‘MF,’ which is purple). But the back has little encouragements like, “Almost there” and “Yesssirrr! Last sip.”

DaBaby's water
Check out the encouragements on the back of K20 water bottles.
DaBaby election day
DaBaby posing with fans on Election Day.

Pricing: K20 isn’t unreasonable, but, depending on how much you buy, it is more expensive than what you’d find in the average vending machine or grocery store. Get four bottles for $8, 12 bottles for $24, or 24 bottles for $39.99. Bonus: You can also buy K20 t-shirts. Some have a cartoon version of DJ K.I.D.

How to get your own: You can buy K20 water online, or in-person at Crafty Crab‘s University location or Seafood Connection.

More on DaBaby: With DaBaby nominated for two Grammys this weekend, does Charlotte finally have a star rapper to root for?


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