2ULaundry raises $6 million to fund expansion, now has 5,000 customers in Charlotte

2ULaundry allows customers to outsource their laundry and dry cleaning — just schedule a pick up, then 2ULaundry will arrive at your house and your clothing will arrive clean and folded the next day. You can do this all from your phone. It’s a cool concept.

Founded by Alex Smereczniak and Dan Daquisto, 2ULaundry is using the funds to make “key talent hires,” including Head of Finance, Senior Software Engineer and Growth Marketing Coordinator, and to work toward expansion in new parts of the South East; they currently operate in Charlotte and Atlanta with 31 employees.

Smereczniak said the rapid customer growth and high level of investment is not only important for 2ULaundry but also the Charlotte startup market as a whole.

“The South, and Charlotte in particular, has not been regarded as one of the startup meccas of the country, especially when it comes to B2C businesses,” he said. “For an ‘unsexy’ tech-enabled laundry business to have raised a $6,000,000 Series A is a testament that anything is possible and that these markets increasingly want to see more companies like ours built here and relocated here.”

The round was co-led by the Florida Funders and Full Tilt Capital Partners, LLC who both will be helping 2ULaundry expand into new cities.

“We are very excited to invest in the team at 2ULaundry. During our initial call, we believed we had identified a special team capable of success,” Chief Investment Officer at Florida Funders Ryan Whittemore said. “After getting to know Alex and Dan, our initial impressions were confirmed and exceeded. Not only do we expect big things from the team, but we love the disruption opportunity in a stale marketplace. Based upon the traction in Charlotte and Atlanta, Florida is in for a treat with a much better way for dealing with the time-wasting chore of laundry.”